Our story 

Curiosity is my tool.  I don't judge, I ask questions:

What happens first?  Then what?  Draw me a picture.  Where is it now?  When did it begin?  When did you first notice?  What would it look like if it was good?  Who is involved?  Where does that come from?  Why?  Why not?  What's that?  How does it work?  Where does this go?  What happens next?  

Sonya Hill.  Founder

A Dunedinite, and proud to call New Zealand home, I studied at the University of Otago, graduated with a (BCom) and (MBA).

After a few years working around New Zealand, I headed to the UK to broaden my experience and learn from a larger, more diverse marketplace. I worked with global blue-chip organisations on systems redesign and competitive market analysis, and gained valuable experience across marketing, business development, human resources and education.  Working as an employee, but also in a consultancy partnership with an IT specialist.

Returning to Dunedin in 2011, I founded what has become Functional Business Lab. Today we're a small, dedicated team of trusted specialists that take a hands-on approach to supporting our clients. Expert offerings is most important while maintaining the personalised service and close relationships we're known for.

At the heart of everything we do is trust. We create a safe, confidential environment where people can have honest conversations, explore challenges beyond the obvious, and uncover practical solutions that make a real difference.

Grow with Confidence

Every business holds untapped potential. Our journey began with a clear mission: to give businesses the best possible chance of succeeding and expanding, ensuring they can support generations of owners and employees. We delve beyond the surface, asking insightful questions and uncovering the 'diamonds and the dirt' to foster genuine growth. While anyone can create a report, true analysis involves engaging with real people and stakeholders who experience the organisation, sharing their invaluable knowledge.

some of our past clients.

Are you our partner?

If you are a decision-maker willing to do what it takes.

If you are ready to listen to an independent perspective that is likely to tell you some things you don't want to hear.

If you're looking to unearth root causes behind challenges and replicate successes, Functional Business Lab is your first call to Sonya at 022 463 5433.

Our unique advantage: Live, in-the-moment analysis

What sets Functional Business Lab apart is our commitment to live, in-the-moment analysis of your company's situation. We don't just research the past or provide reports on what's already known.

We want to involve everyone who has a vested interest so we incorporate stakeholder expertise and experience at that specific point in time, digging for root causes of problems to solve them, and identifying successes to duplicate them.

Our approach is dynamic, human-level, and focused on actionable insights for your immediate and future growth.

"Functional Business Lab provided invaluable insights that truly transformed our business. Their live analysis approach is a game-changer!"